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What is Under Armour?

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Quick Answer

Under Armour is an American sportswear company founded in 1996. Its earliest and most well-known products are moisture-wicking microfiber T-shirts and other undergarments that keep athletes cool and dry while exercising.

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Full Answer

Under Armour also manufactures and sells athletic shoes, socks and bags as well as athletic garments for men, women and children. In 2013, the company released a new line of performance wear designed to disseminate and recirculate heat while minimizing odor. A shirt launched in 2014 is designed to reflect heat so that athletes can stay cool in the sun. Under Armour sponsors various club and sporting teams worldwide in addition to a variety of American athletes.

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