Some products available in the Flagg Bros. catalog included clothing with bold colors, platform shoes and walking canes. The mail order catalog, geared toward 1970s-era black men, also featured ermine collars, flared trousers and "super fly" suits.Continue Reading
The Flagg Bros. motto, "One good thing leads to another," may have been a comment on changing social mores. As blacks in larger cities and on university campuses began to feel safer expressing themselves through clothing and hairstyles, new and sometimes extravagant fashion trends emerged, often created or exploited by Hollywood media. The flamboyance of the times is richly depicted in circa 1970's "blaxploitation" movies such as director Gordon Parks, Jr.'s 1972 film "Super Fly."
An August, 1972 issue of Ebony Magazine discusses changing attitudes in fashion and recommends experimenting with colors and fabrics to express personal preference, rather than dressing to meet social expectations.
That attitude is reflected in many of the Flagg Bros. fashions. Men's trousers in the catalog evoked a style all their own with names like "Bravado Man," the "Smoker" and "Mustangs." Some slacks in the catalog "should be illegal" according to reviewers.
From the early to mid-1970s, the Flagg Bros. iconic fashions were part of an era of experiment and change.Learn more about Clothing