As of 2015, Wal-Mart sells a variety of kids' costumes including ninja, Batman, Snow White, hammerhead shark and pink unicorn outfits. Baby, toddler and kids' costumes are also available on the Wal-Mart website. Some costumes are available in Wal-Mart stores only during the fall season.
Kids' costume categories on the Wal-Mart website include superheroes, classic, Disney, scary and historical. Users can pick a category, then sort further based on price, availability, size and rating.
Some best-selling kids' costumes on the Wal-Mart website include the Olaf Deluxe Toddler, Hulk Muscle, Captain America Muscle, "Frozen" Elsa Deluxe and Thor Muscle costumes. All of these costumes are licensed children's characters and, as of 2015, have a price range from about $15 to $38.
The Wal-Mart website also has costumes that are not licensed, including the Cat Sweetheart, Lil Ladybug, Car Hop Girl, Jailbird and Caribbean Pirate costumes. These costumes cost around $12 to $13.
Additionally, the Wal-Mart website offers props, accessories and makeup to help enhance costumes. Best-selling accessories and makeup include Trick or Treat bags featuring characters from children's TV shows, a pint of fake blood, a Horror Family makeup kit, a "Frozen" Elsa wig and a "Monster High" Clawdeen Wolf wig.