The Jenni Rivera clothing line consists of jeans, active wear, hats and shirts inspired by the singer Jenni Rivera. The line also includes some non-clothing items, such as perfume and hats, as of May 2015.
The clothing line is inspired by the life and work of American singer and actress Jenni Rivera, who passed away in 2012 in a plane crash. Rivera is best known for her involvement in regional Mexican music, both as a performer and as a producer. The clothing line is meant to embody her and the spirit of the musical genre in which she worked.
The active wear section of the Jenni Rivera clothing line, called Jenni Sport, consists of hoodies and matching exercise pants. Both items are made out of a stretchy material that allows the wearer to move freely while performing a variety of athletic activities. The clothing line also includes jeans in a dark blue, black or light gray wash. The most significant feature of the jeans is the embroidered emblems on the back pockets. Customers are able to choose from either a butterfly design or the initials J.R., for Jenni Rivera. The shirts in the clothing line primarily consist of female shirts with images of Rivera, though the line does include unisex shirts as well.