The 2b bebe outlet stores, a division of bebe stores, inc., sell women's clothing and accessories. Merchandise includes designs made exclusively for the 2b bebe line, as well as retail markdowns from the bebe stores, according to the company's 2009 filing with the United States Securities and Exchange Commission.
According to the same SEC report, bebe produces a range of career apparel, evening wear, casual clothing, outerwear and active wear, as well as fashion accessories including watches, sunglasses, shoes and handbags. As of 2009, bebe stores, inc., operates 34 2b bebe outlets, primarily located in outlet malls, in 12 US states, Puerto Rico, and Canada. The company also runs 211 bebe stores, carrying the original fashion line, and 62 BEBE SPORT or PH8 stores, offering casual and active apparel. The entire bebe line aims to provide contemporary, trendy fashion for women and specifically targets the 18- to 34-year-old demographic. The company designs most merchandise in-house, but also sources some goods from third-party manufacturers.
Founded by Manny Mashouf, bebe opened its first retail store in San Francisco, California, in 1976. According to a Cal State profile of Mashouf, the founder named the corporation for the soliloquy "To be or not to be" from Shakespeare's "Hamlet."