The rue21 website sells youthful, fashion-forward clothing for men, women and teens. In addition to casual tops, bottoms, dresses and shoes, the store carries outerwear, lingerie, yoga wear, accessories and makeup. The rue+ sub-brand also provides apparel for plus-size customers.
From a marketing perspective, rue21 was conceptualized as an embodiment of a 21-year-old's lifestyle, which the website describes as "one of the best times in life." The company's profile listed with Forbes explains that clothing captures the feeling of adults with youthful style and teens aspiring to be trendy young adults. The online store combines all of the rue21 sub-brands, including CARBON elements, rueGuy, etc! and ruebleu.
As of 2015, the women's clothing is largely inspired by bold prints, including floral, chevron and tribal patterns. Many of the collections are dominated by flowing, loose-fitting clothing, such as shift dresses, maxi skirts and dresses, palazzo pants, harem pants and Bohemian-inspired jumpsuits. The men's collections are heavily inspired by graphic prints and urban sportswear, including hooded sweatshirts, jogger pants and denim jeans. Examples of men's shirts styles include multicolored tank tops and baseball-style T-shirts with patterned accents.
The store has a wide range of footwear styles for women, including boots, booties, wedges, canvas sneakers and thong sandals. The men's footwear selection mainly consists of sports sandals and sneakers and is heavily dominated by high-tops.