The phrase "TRUKFIT hoodie" refers to a hoodie that is sold by the brand TRUKFIT, an online clothes retailer. After its successful debut in 2012, the brand expanded from being online-only to Macy's stores around the United States.
TRUKFIT is an acronym that stands for "The Reason U Kill For IT." It is a clothing brand that was originally conceived by the rapper Lil Wayne. The brand is inspired by the mix of his skateboarding lifestyle and street image. He approves every piece of apparel before it undergoes production and distribution. Lil Wayne promotes the brand by wearing it during his live and music video performances.