The five top-rated, professional hair color brands are Wella Koleston Perfect, Elgon, Matrix SoColor, Rusk, and Paul Mitchell, according to eBay. Each brand has its pros and cons, but all maintain superior quality.
Wella Koleston Perfect offers a broader range of colors than most other professional level hair color brands. Offering bold reds and darker neutral colors, Wella provides a sound foundation for those interested in deep, vibrant color.
Elgon excels at gray coverage, and also has a large selection of colors. With its low ammonia content, it's especially gentle on hair cuticles, leaving hair shiny and soft. It's available in larger tubes than most other top coloring brands and can be purchased online.
Matrix SoColor is well-known for its intense color and coverage of gray hair. Many find that it lasts longer than other brands, offering more time between colorings.
Rusk colors are created using nanotechnology, allowing the hair to be dyed through microscopic pigmentation. This unique process requires less developer, provides excellent gray coverage, is longer lasting and keeps hair healthier.
Paul Mitchell is a common go-to option for difficult whites and grays. This product helps hair remain soft and healthy, maintaining an easy-to-use mixing process and a matching line of conditioners specifically geared toward colored hair.