What Are the Top 10 Cosmetic Brands?


Quick Answer

According to Forbes, the top 10 cosmetic brands include Olay, Avon, L'Oreal, Neutrogena and Nivea. Rounding out the top 10 beauty brands are Lancome, Dove, Estee Lauder, Biore and Shiseido.

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Full Answer

As of 2012, Olay has a brand value of $11.8 billion, and Avon is worth $7.9 billion. L'Oreal's brand worth is about $7.7 billion, Neutrogena comes in at $6.2 billion and the German-based Nivea brand has a value of $5.6 billion. French brand Lancome is worth $5.1 billion, while Britain's Dove brand is worth approximately $5 billion. Estee Lauder has a brand worth of about $3.7 billion, Japan-based Biore is worth $3.3 billion and Shiseido, also from Japan, comes in at $2.9 billion.

Olay, a Procter & Gamble company, offers product collections that include the Regenerist, Total Effects, Fresh Effects and Active Botanicals lines. Avon, founded in 1886, sells its beauty products through sales representatives.

L'Oreal creates beauty products that range from makeup and skin care to hair color and hair care. The brand's product lines include Colour Riche, True Match Mineral, Féria, Excellence Age Perfect and Voluminous.

Neutrogena's products include facial cleansers and moisturizers, acne and anti-aging solutions, cosmetics, sun-protection sprays and lotions, and bath and body products, as well as shaving products for men.

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