To create a shoe brand, start by carrying out a market strategy to identify potential customers and your ideal target market. Decide on the type of shoes you want for your product line, and develop marketing and sales strategies.
Locate a good designer, and work with him to design a variety of shoes for the brand. Ensure that the shoes possess common characteristics. Identify a manufacturer who can implement the approved designs. Gather quotations from different manufacturers, and select one with the best offer. Set price points for the entire product line while ensuring these prices are appropriate for the target market and also cover the cost of design and manufacturing.
Register the business to facilitate payment of federal and state business taxes. Check with the United States Trademark Office to ensure availability of the business name, and create a logo to represent the brand. The name and logo should be easy for consumers to remember. Customize labels and packaging to make them unique.
Join shoe manufacturer associations to obtain relevant information about the shoe market and improve the visibility of your brand. These associations regulate the industry, thus minimizing trade restrictions. Create online forums such as websites and social media platforms, and use them to create awareness of the brand. Hire sales and administrative staff to get the business started.