When applying eye shadow, choose two shades, including a darker shade a neutral shade, using the neutral shade first and sweeping the color across the eyelids. Start at the lash line and work to the crease with the neutral color. Use the darker color on the brow, notes Cover Girl.
Choose the right shadow for the right occasion, opting for dramatic, bold eye shadow for nighttime events and subtler shades for during the day, according to Overstock. Choose shades that contrast with the eye color. For example, purple complements green eyes and gold complements brown eyes. Hazel eyes are complemented by nearly any shade of eye shadow.