Tips for applying eye shadow include using a primer, blending the color, using a light color in the inner corner, and pairing light with dark shades on the lids. Apply eye shadow with a brush instead of the sponge applicators that come with most eye shadow.
A primer on the eyelids helps the eye shadow last longer. Start with a neutral shade over the entire eyelid. Use a darker shade along the eyelash line and in the crease of the eyelid to contour the eye. Use a brush to help blend the colors together to avoid harsh lines. A white or light color in the inner corner of the eye gives the impression of brighter more awake eyes.