The best white tattoo ink is the brand that best suits the majority of a business's clientele. Everyone's skin reacts differently to ink and tattoos so no one brand is the best for everyone collectively.
The top rated white tattoo ink brands, as of January 2015, are Star Brite Ink, Dream Girl Beauty, Dynamic, and Bullets Ink. White tattoos differ from normal tattoos, due to the application process and a thicker "paint" in the tattoo ink itself. White tattoo ink is more prone to causing infection or a person's skin rejecting it altogether, due to the different properties it contains.