Tags Boutique is a women’s clothing retailer that sells dresses, jackets, jumpsuits, tops and shoes. The store also sells jeans, skirts and sweaters. The boutique was started by Kandi Burruss and her longtime friend Peaches Chin with the first store located at the West Village Shoppes in the Smyrna Vinings area of Atlanta, Georgia. As of 2015, the company has stores in Atlanta, Georgia and Las Vegas, Nevada.
As of 2015, Tag Boutique sells the Snow Bunny jacket, Diana Floral dress, Emerald City skirt, Jasmyn sweater vest and Dreya Camo denim. The brand also markets shows such as Fierce Factor booties, Tribal Chic wedges, Spiked Rain boots, Rih Navel sandals and Carmen Nude pumps. Tag Boutique’s Figure Eight Wine dress features a high mock neck, three-quarter sleeves, V-neck eyelet rings and a solid knit fabric. The brand’s Sheer Your Secrets set includes a half-lined maxi skirt and a crop top with zipper back closure.
Burruss has experience in the entertainment industry, while Peaches specializes in retail and styling. Faced with uncertain economic times, the duo opened their boutique with the concept of “luxury for less.” Witnessing successful growth of the brand, the company launched its first franchise/affiliate partnership program in spring 2013. The company puts great value on customer service, which acts as the business’s driving force.