Sugarpill is a makeup company that produces highly pigmented and cruelty-free cosmetics. Sugarpill eye shadow comes in loose and pressed varieties that are smooth and long-lasting.
Sugarpill eye shadow was originally developed in 2005 by the owner of a punk fashion line called Shrinkle. The first eye shadow collection was released on Valentine's Day of 2010 and immediately received excellent feedback from the online makeup community. Sugarpill quickly became one of the top indie makeup brands and was named the top indie brand by beauty blogger Temptalia in 2010. All Sugarpill products are cruelty-free, and most are vegan. The company is based in Berkeley, California.