Urban hip hop styles from the 2000s have varied substantially, from extra baggy clothes paired with notable bling and jerseys to skinny jeans for men and door knocker earrings for women. Other popular styles include cartoon graphic-printed hoodies, high heels, tattoos and snapback caps.
Initially popular in the 1990s for both men and women, oversized clothing for men saw a resurgence in popularity after the jerk dance from the song "You're a Jerk" from New Boyz emerged. Also a hallmark of the 1990s, snapback hats regained popularity in 2010. Big Sean, Chris Brown and Tyga are among the artists who ushered in snapback design company Ti$A VI$ION.
Celebrity influence pervades the industry, with hip hop performers and executives initiating their own clothing lines and fashion labels. Some noteworthy examples include Ditty, Nelly, Lil Wayne, 2Pac and Jay Z.