Reef sandals are available in specialty footwear, surfing and other water-sports retailers, such as Eneslow and Blades, as of 2014. They are also available in a number of retail outlets online.
The official Reef website has a store locator where customers can find a store that carries Reef footwear and apparel. It is based on the zip code or city and state of the customer. For example, according to the store locator in 2014, Reef products were available in the 10001 zip code of Manhattan, New York, at Luxury Shoe Corp, Fleet Feet, Shoemania, Tip Top Shoes and City Sport.
Online retailers that have Reef products in their inventories include Jack's Surfboards, Valsurf, Surf Ride, Hansen's, BC Surf, U.S. Outdoor, Evo, Zappos and Island Surf.
Reef was founded in La Jolla, California. Its focus is to provide high-quality sandals for surfing and an active lifestyle in general. The sandals are casual yet stylish, reflecting the laid-back surf culture of Southern California. Since its inception as a footwear-focused company, the line has grown to include apparel such as hooded sweatshirts, shirts, shorts, dresses, beanies, caps, swimsuits and board shorts. Reef styles have also become popular in snowboarding, skateboarding and mainstream fashion scenes.