Bonne Bell's website provides a list of online retailers in the United States and Canada that carry its products. The company also operates its own online store, the Bonne Bell Color and Flavor Shop.
To find the online retailer list on the Bonne Bell website, users should click on "where to buy" at the top of the page, then select either a country option or the Color and Flavor Shop link. In addition to the store listing, the Bonne Bell website provides details about its product lines, makeup application tips, social media links and documentation of Bonne Bell product buzz in the media.
The Bonne Bell Color and Flavor Shop sells cosmetics and body products from the Bonne Bell and Heritage product lines. The Bonne Bell line of makeup products includes lip, eye and facial cosmetics. Consumers can purchase both current and some discontinued products directly from the website.
Jesse G. Bell founded The Bonne Bell Company in 1927, and Jess Bell Junior founded Aspire Brands, a reorganization of Bonne Bell, in 2010. Bonne Bell distributed the Lip Smacker and FORMULA 10-0-6 brands during its operation. The company mainly targeted the female teen and preteen cosmetic market. Markwins International purchased the Bonne Bell and Lip Smacker cosmetic lines from Aspire Brands in early 2015.