Dark Temptation and Essence consistently rank as the most popular Axe fragrances. Within many online communities and review boards, Essence and Dark Temptation are mentioned in the highest regard.
Essence is loved for its classic, woodsy aroma with just a hint of spice for extra appeal. The Dark Temptation fragrance is inspired by the scent of chocolate. These scents can be applied in the form of deodorant, body spray or shower gel.
Axe conducted a survey and found that women's favorite fragrances vary based on location. Memory is also strongly connected to someone's sense of smell, and different scents can trigger varied emotional responses.