Some sample slogans for the element gold are: "Gold, because life's complicated enough," or "Everything feels different with gold." Slogans like these can be generated at sites like Sloganmaker.com or Slogangenerator.co. Golden Flake ran the slogan "Good as Gold" for their potato chips.
Many existing slogans can be made humorous by replacing important words with the word gold. Examples of this are: "Got Gold?" instead of "Got Milk?" or "Gold: don't leave home without it" instead of "American Express: don't leave home without it." Slogans are a way to generate brand awareness with a catchy phrase that sticks in a person's memory.