The slogan for Secret deodorant is, "Strong enough for a man, made for a woman." The Secret deodorant brand was first released as a cream in the year 1956. It was quickly developed into a roll-on formula in 1960 because it was much more convenient.
One of the most well-known slogans in the advertising world, the company's defining statement says that women deserve the same deodorant protection as men because they work just as hard, but they still reserve the right to smell like a woman.
The 1980s were a big hit for the Secret company, which released several new scents of its formula. These included sporty clean, powder fresh, and spring breeze. In the 1990s, the company released Sheer Dry and Ultra Dry products, which eliminated any white residue from appearing on clothing.