Individuals who want to bring attention to the shape and color of their eyes are the best candidates for wearing bright eye shadow. The eye shadow should be applied with specific techniques so that the makeup looks its best.
Applying bright eye shadow to the eyelids and then blending the makeup keeps the color from looking too overwhelming. It's best not to wear eye shadow that is an exact color match with its wearer's clothing. Instead, the eye shadow color should coordinate with clothing. Bright shades of eye shadow are also best reserved for an evening look, as the colors may be too bold for a professional daytime setting.