Some shampoo slogans include Pantene's "For hair so healthy, it shines," "Silky touch, irresistibly smooth," and "Really strong hair" and Head and Shoulders' slogan, "You never get a second chance to make a first impression."
Johnson and Johnson advertises "No more tears" with its baby shampoo slogan. Clear shampoo and conditioner promises "Resilient, stronger hair." L'Oreal's Advanced Hair Care suggests customers "Discover the science behind extraordinary hair." Wen hairline tells customers to "Give [their] hair more shine, body, and bounce." In 2008, Dove began using the female-empowering slogan “No girl should need a guy to get that fresh all-over tingly feeling.”