The rapper Eminem launched a clothing line called Shady Limited that features hoodies, jogging suits, hats and T-shirts. The products can be purchased from online retailers like Urban Clothing or from department stores like Macy's and Marshall Fields.
Shady Limited was originally launched as an online retailer in partnership with Nesi Fashion Brands in June 2003. Nesi Fashion Brands, which also manages big names like Rocawear, XOXO and Baby Phat, struck a contract in 2003 with eFashion Consulting LLC to manage the online sales of the Shady Limited clothing line. Consumers can find sportswear, hip-hop specific clothing, Shady Limited jersey style shirts and even woven button-ups for a nice occasion.