A red lipstick that has blue-red tones is best for a woman with pale skin who wants a subtle red lipstick. Makeup artist Susie Sobol asserts that a cherry red lipstick that contains blue and red tones contrasts the pink tones in a pale complexion.
An orange-red lipstick has a brighter tone and is often more suitable for women with darker skin tones. However, women with pale complexions can pull off this shade if they want an especially bold red lip. If a woman with fair skin wears a bright red lipstick, she can balance out the shade by wearing dark eye makeup and wearing her hair up.