The primary service provided by Mary Kay consultants is the introduction of beauty products to customers. Consultants do this through makeovers, product samples, catalogues and online personal websites.
Mary Kay consultants also offer the opportunity of becoming a member of the Mary Kay team, encouraging interested customers to purchase their own franchises. While Mary Kay does not divulge how much its consultants earn, as independent contractors, consultants largely determine their own salaries. Some consultants offer makeup parties, at which small groups of women gather to learn about and sample Mary Kay products. The company provides its distributors with a variety of tools to help them be successful entrepreneurs.