Gold jewelry can be sold to pawn shops, in online auctions, to local jewelry stores and to gold collectors. Where the gold is sold depends on the jewelry.
Jewelry that is broken or that has never been worn is still valuable for its gold content. The amount a seller can expect to receive depends on the purity of the gold and how much the piece weighs. If the piece is 18 karats, it is 75 percent pure and worth more than 10-karat jewelry, which is only 41.7 percent pure. Before taking jewelry to be sold, sellers should know the purity and the weight so that they receive a fair price.