"What's in your bag?" is a popular topic used by fashion, lifestyle and travel blogs. It asks participants to empty out and show the content of their bags.
"What's in your bag?" is a popular way to provide a packing list to specific destinations for travelers who are heading on week-long vacations or weekend getaways. Many female celebrities are often asked on the red carpet to share what they are carrying with them in their purse. Questions that often accompany "what's in your bag?" are "what can't you live without?" and "what is the most surprising thing you carry with you?"