As of 2015, Warriors in Pink clothing is for sale directly through the Ford Motor Company, in a section of the company's website devoted to breast cancer awareness and associated merchandise. Ford retains the exclusive ability to sell the brand because it enables charitable donations through its website at checkout.
Ford.com offers buyers of the Warriors in Pink clothing the option of choosing one of four major breast cancer charities to receive the proceeds from the purchase at checkout. Though some other sites, like Hallmark.com, may advertise the clothing line, only Ford has the rights to process the sale directly.
Warriors in Pink is a collaboration between Ford and its partners as a way to produce a good that generates donations for breast cancer charities. The brand and donation program were launched in January 2015.