Bass Pro Shops owns the rights to and is the exclusive retailer for RedHead brand hunting clothing and gear. Amazon.com occasionally lists a limited number of RedHead products.
In 1922, Alward-Anderson-Southard registered the trademark for RedHead hunting gear. Trademark ownership subsequently changed to Bass Pro Intellectual Property LLC. Under the RedHead brand, Bass Pro Shops sells a wide range of products that include clothing, boots, knives, archery and shooting accessories, gun safes, and optics. Customers consistently rate RedHead products with 4 or 5 out of 5 stars. For example, as of September 2015, reviewers have given 5 out of 5 stars to the RedHead Stalker Lite 1/4-zip shirt for men.