One way to request Mac makeup samples is to visit a Sephora retail location and ask an employee about the free samples available that day. No purchase is required to receive these samples. Customers of Sephora can also speak to an employee about obtaining a sample of any product they wish to try before purchasing it.
Additionally, Sephora hosts free events in which makeup samples are given away. These samples include makeup items such as eyeliner, mascara, lipstick and eye shadow. However, it is not guaranteed that the samples are of all Mac products. Sephora also allows users to select free samples anytime an online purchase is made, as of 2015. Each online order is qualified for three free samples of makeup, skin care or fragrance products.
Members of the Beauty Insider program sponsored by Sephora earn points every time a purchase is made. Customers can use these points for getting deluxe samples, special collectibles and curated product sets.
Ulta is another company that offers free makeup samples with online purchases. Remember to look for the option for makeup sample requests during checkout. Certain samples can be requested some of the time, but this is not always a guarantee. Allure magazine also has a free makeup sample program which is accessed via Allure.com.