Certain shades of red lipstick are flattering on fair skin. According to InStyle, women with fair complexions should wear lipstick in a true red shade or red lipstick that has a slight blue tinge to it.
Women who are fair complected but slightly tan can wear red lipstick that has tinges of orange or purple. These shades are not as bold as true red and are often worn in gloss form. Red lipsticks that have a noticeably orange tint are best for women with light hair but dark skin. Fair-skinned women with red hair should opt for a coral-red lipstick.