Q:

What are the reasons for Gap to send products to its clearance outlets?

A:

Quick Answer

Gap does not send overflow items to its clearance outlet stores. The clothing available for purchase at Gap outlets is made specifically and exclusively for sale at outlet stores.

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What are the reasons for Gap to send products to its clearance outlets?
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Full Answer

While outlet stores typically sold out-of-season or damaged full-priced items at a considerable discount in the past, retailers such as Gap now sell less expensive made-for-factory goods at their outlet locations, which may mean the clothing is inferior in quality. It also means that clothes available at outlet stores are not discounted in price, since they were never intended to be sold at a higher price in standard stores.

Many consumers are unaware that clothes purchased at Gap outlet stores are not identical to those purchased at standard Gap retailers. While the labels inside the clothing point to the difference, customers may not notice or understand the distinction in labeling. Gap retail stores offer clothing with Gap labels, while the clothes in Gap outlets include the Gap Factory Store labels with three dots. However, the tags do not explicitly state that the items are not made with the same emphasis on quality as their Gap store counterparts, and many shoppers still believe they are purchasing standard Gap clothing at a discounted price when they visit an outlet location.

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