Zara carries clothing for men, women and children, as of March 2015. Types of clothing vary by store but can include T-shirts, pants, shorts, sweatshirts and polo shirts. Shoes, sandals and accessories, such as bags, are also available.
Zara sells products online and in stores. Products ordered online can be shipping to an address or picked up at a local store. Zara's website has sections for seasonal items and new items of the week.
Men's and women's sections at Zara are divided into lower garment, upper garment, shoes, cosmetics and complements categories. Zara has a 30-day return policy that applies to in-store and online purchases.
Amancio Ortega and Rosalía Mera founded Zara in 1975. The company began in Spain and opened stores in other countries beginning in 1980. The first store in the United States opened in 1989, and the company now has thousands of stores.
Zara creates products more quickly than its key competitors, typically within four to five weeks. Because of this, any product that doesn't sell well within one week is removed from shops and canceled. Zara tends to imitate the style of luxury fashion with some alterations, while selling products for a lower price than high-end clothing stores. It opens retail outlets near high-end stores to entice customers with its lower prices.