Katie Rodan, M.D., and Kathy Fields, M.D., created the Proactive® Solution acne treatment system in 1995. An extensive 5-year acne research project initiated changes in the original formula to create Proactive+, a three-step program designed to treat current acne breakouts and prevent future breakouts from developing.
The Proactive® brand is known for the celebrity spokespeople in their television commercials and other marketing campaigns. Adam Levine, Julianne Hough, AJ Cook, Krysten Ritter, Olivia Munn and Naya Rivera are some of the celebrities that endorse the product. Additionally, the company uses noncelebrity customers along with their before and after pictures to help market the product.