Prescriptives is a brand of makeup that was established in 1979. The line includes skin care, foundation, concealer, powder, pencils, mascara, eye color, cheek color, lipstick and more.
The line was temporarily discontinued and pulled from retail shelves. However, due to consumer demand, it was brought back to the market in 2011. Unlike other makeup lines that offer limited shades of foundation, Prescriptives offers a wide range of shades and finishes, which makes it possible to match every skin tone. The company also offers custom-blended shades for those who have difficulty matching the product to their skin type and tone.