Power Balance bracelets have not been scientifically proven to live up to the company's claims of improving balance, flexibility and strength. Therefore, it is best to purchase the brand that is most aesthetically appealing.
Power Balance was forced to settle a lawsuit that cost the company $57 million. The company admitted to breaching section 52 of the Trade Practices Act of 1974. As a result, the company was forced to file for bankruptcy.
As of 2014, the Power Balance company is still in business and actively selling the bracelets. The company has since changed its marketing claims. It now says that its bracelets "motivate your life." Several athletes are spokespeople for the brand.