Popular inexpensive watch brands, which offer wristwatches for less than $100 as of 2014, include Casio, Invicta, Timex, Citizen, Guess, Fossil, Kenneth Cole, Diesel and Vestal. Mid-range watch brands, typically priced around $500, include TX, Victorinox, Morpier and Emporio Armani. Pseudo-luxury watch brands include Baume & Mercier and Raymond Weil.
Basic luxury watch brands, which are typically priced at $1,000 or less for steel watches and $2,000 or less for gold watches, include Epos, Fortis, Movado, Bulova, Rado and Oris. Pseudo-luxury and basic luxury watches are similar in price range, but basic luxury watches are considered a better value because of their durability at a comparable price. Luxury watch brands include Breitling, Cartier, Ebel, Omega, Rolex and TAG Heuer. Prices for standard luxury brands range from $1,000 to $20,000 and vary significantly based on whether the watch is made from steel or gold. High-end luxury brands include A Lange and Sohne, Alain Silberstein, Audemars Piguet, Blancpain, Breguet, Franck Muller, JLC, Parmigiani, Patek Phillipe, Ulysse Nardin, and Vacheron Constantin. Prices for these watches start at $5,000 for the steel watches and have the most price variance, with some of these watches costing millions of dollars. High-end luxury watches are at least partially handcrafted.