Popular swimwear styles in Brazil include thongs and low-cut hipster bottoms for women and swim briefs for men, as of 2015. Swimwear tends to be colorful in Brazil. Revealing suits that don't provide much coverage are common in the country, particularly for women.
Popular swimwear in Brazil reflects the country's body-positive culture. The thong bottom that is common in Brazil became more popular internationally in the 1980s and 1990s, especially when it was worn by Brazilian supermodels. Another style of bikini bottom sold internationally is the Brazilian bottom. While this bottom is revealing, it has a fuller back than a thong bottom. It is a popular style of Brazilian swimwear in countries that are more conservative than Brazil, such as the United States and Great Britain.
Brazilian bikini tops often have stabilizing lace-ups or underwire support. Crocheted tops are also popular.
Swim briefs are a common swimwear choice for men in Brazil and mainland Europe. In other countries, such as the United States, men often prefer trunks or board shorts. Reasons men choose swim briefs include the style and comfort. Swim briefs also improve swimming performance by reducing water drag, making them the standard choice for many competitive water events.