What Are Some Popular Makeup Brands?


Quick Answer

Makeup brands include Aveda, Clinique and Lancôme. All-natural makeup brands include Tata Harper and Vapour Organic Beauty. Large corporations, such as Estée Lauder and L’Oréal, often create or acquire boutique brands to appeal to a wider customer base.

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Full Answer

Aveda was acquired by Estée Lauder in 1997. The brand creates plant-based makeup products. In addition to makeup, Aveda also offers hair care, skin care and lifestyle products. Its products are sold in Aveda Experience Centers, hair salons and spas.

Clinique was created by a dermatologist in 1968 and is also owned by Estée Lauder. It uses a customized approach to benefit a variety of skin types.

Lancôme was created in 1935 by Armand Petitjean and is owned by L’Oréal. It offers makeup, skin care and perfume products. The brand focuses on positive beauty, and women who have represented the brand include Julia Roberts, Kate Winslet, Penélope Cruz and Emma Watson.

Tata Harper avoids using synthetic ingredients or any ingredients that could be toxic. Products are created in small batches in the brand's laboratory.

Vapour Organic Beauty products have at least 70 percent organic ingredients. The remaining ingredients are mineral pigments and essential oils. The products don't use preservatives because the formulas are waterless.

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