The most popular color for Bally bags for men is black, followed by cognac. Sorting the bags shown on the Bally website by best sellers shows black bags as the most popular in each category listed in the site.
Bally bag categories include business bags, briefcases and portfolios, travel bags and totes, messenger bags and backpacks, and toiletry bags and clutches. Searches performed on the websites for Saks Fifth Avenue and Neiman Marcus produced identical results, although the Milano business bag in royal blue outsells brown shades at Saks Fifth Avenue in 2015. These results mirror results for other brands. Sales of men’s bags grew 47 percent in 2014 and bags in non-traditional colors such as blue, green, tangerine and red are gaining popularity. Despite the popularity of these colors, black and shades of brown such as cognac and honey remain the most popular by far.