Some of the most popular clothing retailers for women over 50 are Nordstrom, Banana Republic and Ann Taylor. Other popular stores for this age group include Eileen Fisher, Macy's and Kohl's. Retailers favored by women over 50 also include J.Crew and Lane Bryant. Some of these retailers, such as Nordstrom, Macy's and Kohl's, offer a wide range of clothing for all ages, including a broad selection for older women. Other stores, such as Eileen Fisher, specifically target an older demographic.
Over-50 shoppers often visit Banana Republic, Ann Taylor and J.Crew for office-appropriate clothing like blazers and sheath dresses, although Banana Republic and J.Crew in particular also offer a good selection of casual basics such a t-shirts and khakis. Eileen Fisher, Macy's and Nordstrom are particularly popular for their variety of plus-size clothing for older women, as is Lane Bryant, which focuses on clothing for plus-size women.
Another popular retailer with women over 50 is Not Your Daughter's Jeans, which sells jeans in many styles specifically tailored to older women's bodies. The retailer also offers shirts and other clothing designed for older shoppers. Shoppers can purchase Not Your Daughter's Jeans clothing at Nordstrom, Macy's and many online retailers, including Amazon.com and Zappo's. The company's products can also be purchased at its website, NYDJ.com.