Though House of Dereon has not been an active company since 2012, its most popular clothing items are jeans. The mainly boot-cut styles embellished with signature embroidery can be found on resale/auction websites, along with a few cropped jackets and asymmetrical tops.Continue Reading
Introduced in Beyonce's song "Single Ladies," jeans are House of Dereon's original claim to fame. Signature embroidery, usually including a fleur-de-lis motif, embellishes the back pockets and often around the ankles and side legs. A faded, acid-washed look sometimes accompanies styles that remain popular in denim jeans, as well as various other denim products.
Cropped, zip-up jackets with metallic screen print similar to the jeans embroidery remain popular in some circles as a casual option. Asymmetrical tops with neutrals, dark colors and animal prints work for casual or more dressy occasions. Any House of Dereon products today are found in second-hand sales.
House of Dereon, a line designed by pop singer Beyonce and her mother, Tina Knowles, started originally as a line combining hip hop style with the more feminine touch of ruffles and embroidery. Marketing itself as sexy yet practical, the line became known for its jeans, though its dresses, shoes and handbags became hits with the younger demographic. Quickly expanding to a juniors line, followed by departments for children, men and accessories, the company may have overestimated its appeal to the public. Popularity waned even as more products were developed, and the company announced its hiatus in 2012.Learn more about Clothing