JCPenney carries perfume made by Juicy Couture, Ralph Lauren, DKNY, Versace and many other brands. The most highly reviewed perfumes carried by JCPenney are MARCHESA Parfum D'Extase, Elizabeth and James Nirvana White Pure Perfume Oil and Benefit Cosmetics Bathina "All Over Me" Scented Body Mist.
Two of Gucci's perfumes, Gucci Premiere and Gucci Bamboo, are also highly reviewed by JCPenney customers. Other fragrance lines that JCPenney carries include LAVANILA, philosophy, CLEAN, Lacoste and Lancome. Cologne for men is also available at JCPenney; the most highly reviewed colognes sold by JCPenney are Yves Saint Laurent L'Homme Libre and Gucci Guilty Pour Homme.