From a sociological point of view, people follow fashion to satisfy their basic demands of conformity and novelty. Fashion facilitates social change and makes individuals feel like they fit in the community they live in.
Fashion plays a dynamic role in class relations. How one dresses reflects their position in society. Over the course of history, fashion changed significantly, but its core function remained the same. Today, people follow fashion to keep the pace with the latest trends. Fashion has become an important part of many people's lives, regardless of age, and often name brands make individuals feel better about themselves.