Paul Mitchell PM Shines is a translucent, demi-permanent, deposit-only hair color. This product is ammonia-free to reduce damage to the hair. It cannot be used to lift the natural hair color. PM Shines is offered in 27 shades that may be combined to adjust tone, shade and level.
The PM Shines hair color is categorized into eight different base tones with the exception of one clear base. There are up to three different levels to choose from in each base tone: light, medium and dark. The hair color uses a processing liquid developed exclusively for the color line. It lasts up to eight weeks before needing to be refreshed.
PM Shines colors contain meadowfoam seed, a conditioning agent that permeates the hair shaft to repair damage and add intense shine. The product also includes a specially formulated Intense hydrating complex that replaces lost amino acids while deeply moisturizing the hair. Soy protein strengthens hair and improves texture. UV absorbers prevent color fading caused by sun exposure.
PM Shines has a liquid-gel consistency, which may be used in a bowl but is easier to apply using an applicator bottle. It has a processing time of 20 minutes. Bottles are color coded so that base tones can be easily identified.