Pantone colored makeup is sold at Sephora and Amazon.com. Sephora has teamed with Pantone to create makeup collections specially crafted to feature the Pantone colors of the season. As of 2015, some of the Pantone Universe products sold in partnership with Sephora are liquid eyeliner, mascara and brow highlighter.
Pantone is considered an authority on color and has various brands in a variety of industries that create products relevant to color. One of these is Pantone Universe, which creates lifestyle products like makeup. Other makeup brands that feature the Pantone color of the year are Urban Decay, Make Up Forever, Clinique and Dior.
The Pantone color of the year is selected by The Pantone Color Institute. It is chosen because it has been observed in high fashion, street fashion, in film and in technology, according to Leatrice Eiseman, executive director of the Pantone Color Institute. Color experts explore various locations and fields of inspiration to get a clear idea of what colors are trending. In addition to incorporating the Pantone color of the year into makeup, it is used in web design, interior decorating and in clothing and accessories. Complementary colors to the color of the year are shown on the Pantone website.