Total Beauty lists the best over-the-counter hair color as Wella Colour Charm Permanent Haircolor. It costs $5.99 as of 2014, and there is no ammonia that can burn your scalp.
Total Beauty's second best Hair Color Product for 2014 is eSalon Custom Formulated Hair Color, because it is natural-looking and easy to apply.
According to Good Housekeeping, Clairol Natural Instincts is the best hair color for all shades of hair. For brunette and red hair, Good Housekeeping recommends Revlon ColorSilk. For blondes, Good Housekeeping recommends Clairol Nice 'n Easy. Total Beauty also lists Clairol Natural Instincts Color Creme, Golden Elumen Hair Color, L'Oreal Paris Excellence Creme, Revlon Frost and Glow Highlighting Kit, L'Oreal Paris Couleur Experte and Garnier HerbaShine Color Creme as best over-the-counter hair color products of 2014.