What Is the OBEY Posse?

The OBEY Posse refers to a sticker campaign that was started in 1989 by Shepard Fairey, which went on to become an international street art campaign. The OBEY sticker is a black and white image of Andre the Giant, and it has inspired an enviable collection of fine art.

The OBEY sticker has no actual meaning and viewers are left to define their own meaning as an experiment in phenomenology. The goal of the image is to inspire people to be curious about their surroundings and to question the sticker. Obey clothing is a clothing line that was started by Fairey based on the OBEY Posse.