Nu Skin Enterprises, Inc. is a skin care firm that markets its products through direct sales. Direct sales are carried out by independent contractors who sell products directly to consumers through means such as in-home parties, catalogs and websites associated with a salesperson's account and door-to-door sales. Direct marketing firms do not typically operate retail locations.
As of December 2015, Nu Skin products were sold by representatives in 54 markets around the world. The firm reported worldwide revenue in excess of $2.57 billion in 2014. Some of Nu Skin's markets include the United States and Canada, South Africa, Japan, South Korea and Israel. The firm has a wide presence in Europe, with representatives in France, the United Kingdom, Germany, Italy and 21 other countries. In the Asai/Pacific region, consumers can find Nu Skin merchandise in Australia, New Zealand, French Polynesia, Singapore and many other locales. China, including Taiwan and Hong Kong/Macau, is another Nu Skin market. Ten Latin American countries are home to Nu Skin salespeople.
Sales representatives offer more than 200 items to their customers, including essential oils; facial peels, masks and scrubs; cleansers; and anti-acne products. Consumers can also purchase body and hair care items, moisturizers, oral care products and men's personal care items.