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How does Nu Skin market its skincare line?

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Quick Answer

Nu Skin Enterprises, Inc. is a skin care firm that markets its products through direct sales. Direct sales are carried out by independent contractors who sell products directly to consumers through means such as in-home parties, catalogs and websites associated with a salesperson's account and door-to-door sales. Direct marketing firms do not typically operate retail locations.

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As of December 2015, Nu Skin products were sold by representatives in 54 markets around the world. The firm reported worldwide revenue in excess of $2.57 billion in 2014. Some of Nu Skin's markets include the United States and Canada, South Africa, Japan, South Korea and Israel. The firm has a wide presence in Europe, with representatives in France, the United Kingdom, Germany, Italy and 21 other countries. In the Asai/Pacific region, consumers can find Nu Skin merchandise in Australia, New Zealand, French Polynesia, Singapore and many other locales. China, including Taiwan and Hong Kong/Macau, is another Nu Skin market. Ten Latin American countries are home to Nu Skin salespeople.

Sales representatives offer more than 200 items to their customers, including essential oils; facial peels, masks and scrubs; cleansers; and anti-acne products. Consumers can also purchase body and hair care items, moisturizers, oral care products and men's personal care items.

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